Running a small business by yourself is a challenge, and sometimes there just isn’t the time or the opportunity to do all the things you need. One of the most time-consuming parts of getting your business off the ground is marketing your services. We’ve already covered some basic marketing exercises, how to plan your marketing, how to choose a message that works and how to get your message in front of potential customers through blogs and social media.
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As we’ve progressed through this series of blogs, you’ve found out about identifying and characterising your customers, how and why you need to plan, and how to use technology to your advantage. Your next step is to decide how you are going to stand out from other hypnotherapy practitioners.
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Claustrophobia is one of the most common situational phobias, and as many as 5% of people may suffer from this fear of small and enclosed spaces like lifts, closets, caves and aircraft. It’s more common in people with a tendency towards anxiety disorders, panic disorders, and often seems to be a result of an earlier traumatic experience that featured an enclosed space, but there is also a suggestion that it could be an evolutionary mechanism that may have had benefits for early hominids.
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Routes to a career in hypnotherapy are wide and varied, but I know many who've come to the profession that have done so through a personal experience – either having experienced the positive power of hypnotherapy themselves, or seeing it work on someone they know.
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Flying is something that can make around one in ten people people nervous and anxious to varying degrees. It can stem from many causes such as claustrophobia, a fear of heights or seeing news reports about incidents involving planes, even though it remains the safest mode of transport.
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For people who enjoy getting out in the open air, there is little that can beat the simplicity of a bike ride. Yet the sense of freedom enjoyed by cyclists is not something Pete Smith would have imagined before he took control of his weight, using only the power of his mind.
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