How identifying different markets for your hypnotherapy business is good for growth
07 July 2017
Creating a successful hypnotherapy business takes time and dedication. Most of us know that and have experienced it. However, there are those who prefer to practise as a generalist and there are many doors that can be opened to you if you choose to develop your services by identifying specific and different markets that could benefit from hypnotherapy intervention. Likewise, there are many practitioners who are excellent at what they do but if you are looking to be commercially sound in your hypnotherapy business, you’ll find this is quite different, which is why it’s helpful to branch out.
Once you have completed your market research and identified the areas in which hypnotherapy is under-used or not used at all, then the opportunities that could arise from specialising are endless because, having picked your area carefully, you will know that it’s a market that hasn’t yet been tapped into. There are many hypnotherapists who deal with specialist areas such as phobias and fears, insomnia, weight loss and addiction. The list goes on, so choosing a niche means you are less likely to face severe competition and more likely to gain customers if you are good at what you do.
Position practice with clients in mind
When establishing yourself within a different market for hypnotherapy services, you need to gear all your business efforts towards attracting the right clients. The niche you choose might be determined by location and your training but creating the perfect clinic for one-to-one visits as well as other appointments should be one of your priorities once you’ve found your market. Put yourself in the shoes of your client to best determine the way to present yourself and your business.
Help yourself to be found
People have access to many more search resources nowadays with the help of the internet, so specialising in an unpopular area for hypnotism will work in your favour when it comes to cutting through the noise. Online searches can be your friend here, especially when you are featured on the first page of Google in the field of hypnotherapy. Your website should feature the relevant information on your services, which is bound to include some of the terms people are searching for online.
People like experts
If a potential patient identifies that they have a problem that needs a solution, they are going to seek help specifically for this issue and this is where having a specialism comes into play. People know that when they go to a specialist, the chance of the treatment working increases because the practitioner will have knowledge of that condition and the right expertise to treat it. If your skills are sought for a specific market in hypnotherapy, you increase your chances of gaining work in that field. In turn, you will treat more people with this condition, gain a good reputation and receive more referrals – making it easy for patients to find you.
Help drive marketing campaigns
Creating a targeted marketing campaign for your specific niche will help you sell your services and make people aware of who you are and what you do. This is your chance to really think about where your target audience goes to find information so that you can expose your business through these channels. Whether you spread your campaign online, go through print media or choose a combination of both, your theme should be strong enough to make an impact over a length of time.
Achieve more PR
In the same vein, attaching a PR campaign to your special niche will create an emotional connection with people. This could evolve from something as simple as a case study for the market you’ve chosen to tap into. For instance, a press release about how your services transformed the life of someone who came to you as a last resort would boost your credibility and professionalism and bolster your appeal to potential patients.
At the end of the day, you need to establish a reputation for being exceptional in the field you choose to go into. Develop your own creative coaching and hypnotherapeutic model that you can own, stick to it, and you’ll find that putting yourself out there in a market that was once seen as unusual is the best thing you could have done for your business.