Blog

Sheila Granger
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Blog

Networking & Why You Should Do It

26 April 2017

The business of being a hypnotherapy practitioner can be a lonely one – you’re unlikely to be working in a big team of people, regularly going out on the road or attending international conferences a great deal. Whilst your personal life may still be full of the people you know and love (mostly!) your business life can feel a bit empty. You can always turn to friends and relatives for advice about aspects of running a business and looking after your clients, but who do you talk to about hypnotherapy? How do you find other people like you, running their own businesses? Networks, networking groups, and associations are a very popular way for like-minded professionals to meet up on a…

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Seminars and Webinars

12 April 2017

In previous blogs we’ve looked at marketing methods to bring your services to the attention of your target market, ranging from leaflet campaigns to mutual referral networks. In this blog we’re going to examine the value of providing learning material through seminars and web seminars or ‘webinars’. Seminars and webinars are a popular method of showcasing your talent and expertise and sharing knowledge that puts you in direct contact with potential interested customers, and reinforces your position as a trained and trustworthy practitioner. Seminars and Webinars need to have a well-focused purpose, and it helps to give them an interesting and provocative title. Remember that you’ve got to avoid directly selling your services, your objective is to share some of…

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Building partnerships

5 April 2017

Running a small business by yourself is a challenge, and sometimes there just isn’t the time or the opportunity to do all the things you need. One of the most time-consuming parts of getting your business off the ground is marketing your services. We’ve already covered some basic marketing exercises, how to plan your marketing, how to choose a message that works and how to get your message in front of potential customers through blogs and social media. The thing to remember is that there are plenty of other small businesses, in different trades, doing the same thing – trying to get their message out – and this is where opportunity may knock. By identifying other businesses aiming at similar…

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Blogs and Vlogs

31 March 2017

Every business, including yours, should have a website - at the very least a place where general audiences can find out your telephone number and the specific services that you offer. A website is a great way to bring you to the attention of new customers, but you need something on your website to draw in the right kind of customer whose needs coincide with your specialisms. Internet search, by which we mean Google or other search engines, is the first port of call for people looking for a product or service, and this is why some organisations spend thousands of pounds every month on Search Engine Optimisation (SEO) of their websites, to ensure they are at, or near, the…

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Marketing

24 March 2017

In previous blogs we have looked at understanding and defining who your ideal clients would be, we have looked at setting SMART goals, and we’ve touched on the benefits offered by technology. In this blog, we’ll be putting that knowledge to work in creating your first marketing plan. Whilst technology, and particularly the Internet and social media, have reshaped the world of marketing over the last 20 years, there is one bitter pill that still needs to be swallowed. Good marketing costs money, whether you’re paying for advertising space, or spending your valuable time on designing a leaflet. On the plus side, successful marketing will always create more income than it consumes, but you should always be aware of the…

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Differentiate Yourself

15 March 2017

As we’ve progressed through this series of blogs, you’ve found out about identifying and characterising your customers, how and why you need to plan, and how to use technology to your advantage. Your next step is to decide how you are going to stand out from other hypnotherapy practitioners. Why stand out? It’s a simple matter of marketing – if you present yourself as a ‘jack of all trades,’ your customers will understand that as ‘master of none.’ You goal is to find a specialism or differentiating characteristic that will bring you the customers you want, at the time and place of your choosing. If you’re too specific, your appeal will be strong, but to a small number of potential…

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Embrace Technology

8 March 2017

Starting out as a hypnotherapy practitioner may seem daunting and at times, quite a lonely prospect, but there’s a good deal of support and help to be had if you know where to look for it. We are fortunate to be living through a digital revolution in business at the moment, and every day new tools, facilities and information come online to help you make a success out of your practice. To take advantage of the many tools and resources available, you need to be comfortable using a computer, and you’ll need to have some idea of how to navigate the Internet, follow links, download files, install software and send and receive emails and instant messages. For those of us…

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Plan, Plan, Plan

28 February 2017

In the last blog, we touched briefly on planning, and you will have heard the saying that ‘failing to plan is planning to fail’. At this stage, it’s important to remember that a plan isn’t meant to be a prediction of exactly what must happen in the future. Plans need to be flexible, and you must be ready to change and amend your plans as circumstances change. The purpose of a plan is to enable you to choose the best course of action, at any given time, that will take you further towards your goal. The art of planning successfully is about matching clearly defined goals with a systematic and detailed list of actions, and carefully measuring your progress so…

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Why are you doing this?

16 February 2017

Every hypnotherapy practice is different, and when it comes to making yours a success, you need to carefully consider and decide on what those success criteria are going to be. Only by deciding ahead of time what you want to get out of running your own practice, will you be able to plan for, and achieve that goal. The reasons you have for starting your own hypnotherapy practice will play a key part in defining what constitutes success for you personally and professionally. For some it might simply be the pleasure and joy of helping people with their fears, anxieties and habits, whilst others need a main or second income where they can choose their working hours, yet others simply…

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Understanding your ideal customer.

9 February 2017

Starting a hypnotherapy practice might seem like a daunting prospect. You’ve decided to take your desire to help people with their issues and problems and make a business of it, and up until now you’ve worked with people you know, friends and friends of friends, family, co-workers and so on. As a business your first step is identifying your customers, so you can reach out to them without wasting your energy, time and money in promoting services to people who aren’t interested. By taking the time to understand and identify the customers that will be the best match for your business, you can ensure that your marketing and advertising efforts offer the greatest return on investment. A tried and tested…

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Blog Series – How to create a hypnotherapy business

31 January 2017

This is the first blog in a series that’s aimed at helping you turn your enthusiasm for hypnotherapy into a successful and thriving business. You have probably become a hypnotherapist because you’ve experienced the transformative power of hypnotherapy yourself, and now want other people to benefit too. Empathy and a strong desire to help others are great assets for a hypnotherapist, but you will need additional skills and knowledge if you want to turn it into a business that works. In the coming weeks, I will be sharing the key skills, knowledge, and techniques that have worked for me in creating a successful, profitable and resilient hypnotherapy business. The series will cover everything you need to know, in the order…

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Beat the winter blues

Beat the winter blues!

6 January 2017

The start of a new year, for many people, is a time of promise and plans, resolutions and promises . However, January can be a very difficult time for some people intent on making a fresh start, but still suffering the after-effects of Christmas stress, and feeling the pressure of expectation as people around us embark on their self-improvement programs. Beating the winter blues means having a plan, and there are three essential ingredients that need to be a part of it – daylight, exercise and diet. Plan in some daily exercise that’s commensurate with your physical condition. Even a simple 10-20 minute walk every day can have noticeable positive effects on your mental health, not to mention your cardiac…

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Hypnosis for claustrophobia.

Claustrophobia – can hypnotherapy help?

6 December 2016

Claustrophobia is one of the most common situational phobias, and as many as 5% of people may suffer from this fear of small and enclosed spaces like lifts, closets, caves and aircraft. It’s more common in people with a tendency towards anxiety disorders, panic disorders, and often seems to be a result of an earlier traumatic experience that featured an enclosed space, but there is also a suggestion that it could be an evolutionary mechanism that may have had benefits for early hominids. The physical symptoms of claustrophobia may include some or all of the following: Respiratory symptoms (throat closing up, tight chest) Hyperventilation Tachycardia (accelerated heartbeat) Sweating Fainting, light headedness Nausea, vomiting Uncontrollable shaking The psychological symptoms of claustrophobia…

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Hypnotherapy app

There’s an app for that

22 November 2016

Whether you need to call a taxi, find Jupiter in the night sky or find out the name of the tune playing on the radio, there will be a mobile phone app that can do it for you. Even hypnotherapy has gone mobile, and there are dozens of apps that promise to help you lose weight, featuring pre-recorded “hypnotherapy” sessions. Priced at a few pounds, these apps promise much, but what do they actually deliver? A recorded session has to be generic, it needs to be able to reach the widest audience, and that means it can’t take into account your personal experiences, and it can’t be tailored to you as an individual. Of course, a pre-recorded session may be…

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Body Positivity

25 October 2016

Body positivity means having a healthy body image, and not falling prey to the societal norms and ideals that can lead to negative self-image and a lack of self-esteem. We all compare ourselves to others, assuming the grass is greener on the other side. But when we are deluged with implausible images of perfection in films, magazines and social media, we are in danger of setting unattainable standards for ourselves, and making ourselves miserable trying to achieve them. To compound the effect of being surrounded by impossible body ideals, we are encouraged by the diet and healthcare industry to focus on single shot solutions like reaching an 'ideal weight' or sticking to a fad diet, regardless of the associated harms.…

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How to start a hypnotherapy practice, 10 top tips

18 October 2016

Routes to a career in hypnotherapy are wide and varied, but I know many who've come to the profession that have done so through a personal experience – either having experienced the positive power of hypnotherapy themselves, or seeing it work on someone they know. Hypnotherapists tend to be naturally caring people, but not all have the know-how required to build a successful small business, and this can make starting a hypnotherapy business in particular a trying and stressful experience. Today's hypnotherapists can't simply put an advert in the classified section of their local newspaper and expect the clients to flood in. Times have changed and today's world of sales and marketing demands a new skill set to launch a…

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Stoptober 2016

11 October 2016

Now in its fifth year, Stoptober is back and having started on October 1st is now fully underway. This 28-day stop smoking challenge aims to encourage as many as possible of the nation's 7 million smokers to quit. Thanks to increased innovation, research and funding, there is now an even greater range of products and services to make it easier for smokers to stop. Dr Gina Radford, Deputy Chief Medical Officer said, “We know that quitting smoking is not easy, so this Stoptober is the perfect time to try again. The best thing a smoker can do for their health is to stop smoking and there is more support than ever before. We have a range of free support services…

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fear of crowded spaces

Fear of open or crowded spaces

13 September 2016

Agoraphobia is a fear that effects many people, and it does so in numerous and various ways. For some it may mean avoiding large open spaces, for others it may mean avoiding crowded places. It isn’t uncommon for people to also have claustrophobia, compounding the problem. The cause may not be the open or crowded space itself, but that the space itself is public. This fear stems from the possibility of having a panic attack, feeling nauseous, and not being able to leave the public space before the attack takes place. In most cases the underlying problem is a panic disorder triggered by the associated fear of being in that space. This can be very detrimental to the quality of…

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Hypnosis for the fear of flying

The Fear of Flying

6 September 2016

Flying is something that can make around one in ten people people nervous and anxious to varying degrees. It can stem from many causes such as claustrophobia, a fear of heights or seeing news reports about incidents involving planes, even though it remains the safest mode of transport. People fly for many reasons, to go on holiday, to visit relatives overseas, or for work. The fear of flying can ruin the start and end of, or in some cases, the whole trip. Being fearful of the return flight can ruin an otherwise relaxing holiday. What might be a crucial business meeting is plagued with thoughts of getting back onto the plane afterwards, which does not contribute to productive meetings. Because…

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Hypnosis for bad habits

How to stop bad habits

30 August 2016

We all have them. Whether harmless yet irritating niggles like nail biting or swearing, or more serious afflictions like smoking and over eating, bad habits affect everyone. And if you've been doing it for a while, you're unwanted obsession is not going to be easy to shift. But fear not, there's hope. By taking control of your mind, and understanding the thought processes that lead you to doing your bad habit, you can teach yourself to overcome it and carry on your life happier and healthier. Here are five ways to tackle that vice of yours: Get to know your habit To begin with it's important to get a grip of your habit and understand why you do it. Your…

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Hypnosis for stree relief

Stress of a new year

24 August 2016

Coping with the first day at a new educational establishment can be daunting and stressful for some. Not knowing any of the other students, worrying about the difficulty of the work, if you are up to the right standard, and not knowing where anything is or where to go. If you are optimistic about your first day and focus on all the things you are looking forward to in the coming year it will make the experience much less stressful. There are some handy tips to help you through the first few days. Make sure you get into a routine of getting a good nights sleep and a healthy breakfast before days at school or university as this will help…

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Exam result stress

How to Deal with the stress of Results Day

16 August 2016

August...one of the most dreaded summer months in the school holiday calendar. Students all over the UK will be wondering if they have made it into the next stage of their education, whether it be sixth form, college or University. It's a nervous wait for anyone taking exams, don't feel like you are the only one suffering from results day nerves, the feelings of panic, guilt and anxiety are normal and understandable. So, here are a few tips to help you manage on your results day. Get organised, make sure you know where you are going on the day, and when you have to be there. And, make sure you have all the things you need like your phone, charger,…

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Sheila Granger

3 ways of becoming a VGB practitioner helps grow your hypnotherapy practice

3 March 2016

Throughout your career as a hypnotherapist you'll find yourself presented with the challenge of growing your business. You may have recently started out and want to start seeing clients outside of your circle of friends, you might be ready to make the leap, quit your day job and take up hypnotherapy full time. Or you might be a well established practitioner, eager to do more of what you love: helping people. (more…)

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Four ways to combat work stress that aren’t counterproductive

16 February 2016

It's Sunday evening. The pangs of anxiety kicked in shortly after your Sunday roast, your mouth is starting to go dry, and you can feel the beginnings of that headache that normally keeps you awake until Monday morning. If these symptoms sound familiar, you may be suffering from work-related stress. (more…)

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Why it’s the right time to take hypnotherapy into schools

1 February 2016

Exams are a big part of life. The culmination of months of hard work, and years of education, they represent a huge investment of time. And with the results often being felt to determine the course of the rest of their lives, the consequence of failing can be a huge weight on the shoulders of the pupils and students undertaking them. (more…)

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The 3 main reasons diets don’t work

25 January 2016

You've tried them all; the two sticks of celery a day celebrity-endorsed fad diet, the too-good-to-be-true chocolate for breakfast diet, raw food on Thursdays, liquids for lunch, even diets dictated by the cycles of the moon. Yes, some of them make a difference for the first week, maybe even for a month or so, but rarely do they make a lasting impact on your weight. Is this because of you? Or are diets a flawed means of losing weight? Here are the three main reasons that diets fail. They're too drastic When you take up a diet, you of course want results as quickly as possible. This can mean you over-estimate your will power, under-estimate the power of a rumbling…

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5 tips for kicking bad habits

14 January 2016

We all have them. Whether they are harmless yet irritating niggles like nail biting or swearing, or more serious like smoking and over eating, bad habits affect everyone. And, if you've been doing it for a while, your unwanted habit is not going to be easy to shift. (more…)

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New Year, New You…Hello 2016!

4 January 2016

It’s that time of year again when we make New Year’s resolutions and promise ourselves we are going to change for the better. Welcoming the New Year should bring with it a fresh start. For some, it brings the sudden realisation that yet another year has passed and we haven’t stopped smoking, haven’t lost weight and still stuck in a rut with a job we despise. The following are my top tips to help you to achieve your goals: Make a plan (and stick to it!) Make one resolution. Quit your job, fall in love, get out of debt and stop drinking is all too much. You will be much more successful when you focus your energy into one goal.…

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How to reduce your stress levels and enjoy your Christmas!

7 December 2015

Christmas is a joyful and giving period, when we spend time with friends and family and relax a little from work. However for many, Christmas is an extremely stressful and daunting time of the year. It is estimated 1 in 5 people experience Christmas stress, starting early November right the way through to Christmas day. This is not so surprising considering the numerous potential stressors involved with the run up to the big day. Decorating the house, putting up the tree, and financial worries of buying presents. Many find cooking a large dinner and hosting stressful, all whilst entertaining the kids and avoiding family arguments. For some, this time of year is a constant battle to eat healthily and not…

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Celebrities turn to hypnotherapy to help conquer their jungle fears

20 November 2015

As ITV’s I’m a Celebrity…Get me out of Here! starts again this week, this year’s celebrities will undoubtedly be faced with some of their biggest fears in the Australian jungle – much to our delight! Most Haunted star Yvette Fielding, a contestant on this year’s show, admitted that she had attempted hypnotherapy previous to entering the jungle to conquer her fears. Similarly, Linda Robson last year also underwent hypnotherapy before the show, to help control her extreme phobia of rats and spiders. The jungle experience faces celebrities with extreme challenges including coming into contact with snakes, tarantulas and various critters, being buried under ground in a confined space or hanging on a wire at extreme heights. However phobias and fears…

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Feeling down? Blame the weather! How people’s moods are affected by the seasons.

4 November 2015

Have you been experiencing mood swings lately, or feeling a little bit out of sorts? Feeling a little bit down is normal and usually picks up after a much needed cup of tea and a chat with friends. However, some people report serious mood swings depending on the time of year. There has been a lot in the papers recently about how people feel differently at different times of the year. I have heard from people who feel very down and depressed when it’s dark and cold during winter. Their mood usually picks up again in time for summer. Some people report feeling very tired and sluggish during summer, but alert during winter. It’s all too easy when its miserable…

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Preparing Hull for the 2017 Hull City of Culture year : How local businesses can reap the rewards

12 October 2015

There’s no doubt that the local region has had a very exciting couple of years. In 2013 Hull won the UK City of Culture 2017-and since then, we have seen huge changes taking place. With increased publicity on the city, as well as more investment and opportunity pouring in, how can local businesses reap the rewards, and adapt to a changing environment? It is important to begin making your business as appealing as possible-how can you extend its reach? How can your product beat the competition? If you own a shop and you think it could do with a bit of a makeover, now is the perfect time to banish those cobwebs and give it a fresh lick of paint.…

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Escape the work rut

23 September 2015

Do you feel as though you have got yourself into a bit of a rut? It’s so easy to pick up habits as part of our daily work routine. These could be as simple as picking up a stodgy lunch, clocking off a little earlier than normal, or even staying in bed for those extra fifteen minutes. If you feel like you need to freshen your routine up, and improve your work-life balance, then look no further than my handy hints below: Get up earlier. It’s a commitment not many people want to make. Getting up earlier is like a physical pain to some poor people. But there’s no denying that the early to bed, early to rise adage really…

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Dealing with Exam stress and believing you can do it!

3 September 2015

Many of us will be able to recall how nerve-racking it can be to take an exam. Butterflies in our stomach, sweaty palms, a racing heart and panicking that we won’t be able to remember anything we’ve learnt are all common feelings before an exam. But, when I recently read that children as young as ten were smoking cigarettes to prepare for their exams I was in utter shock. The poll of 1,000 youngsters, who took Key Stage Two SATS last year, also found the students are gorging on junk food and drinking energy drinks for breakfast. This just proves that there is definitely a huge demand for children to be equipped with skilled coping techniques to get them through…

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Sending your children off to University?

20 August 2015

Is your child setting off for University this year? Sending a child off to University can be an exciting time. On the one hand, you feel proud and excited for them -after all it is a whole new chapter in their lives! However on the other hand, you will probably be feeling a little sad, worried and perhaps even dreading them going. There is a huge amount of support out there for young people off to University-student unions, social groups and counselling services are all there to help students settle in a new city, make new friends and work hard at their studies. However, there does not seem to be as much support for the parents left behind at home.…

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How we can prepare our children for exam results

13 August 2015

For most children and young adults, exams are an extremely stressful time. There is a lot of pressure to ‘get everything right’ be able to answer every question, and not ‘let themselves down.’ In fact, a recent study found that exam results directly influence a child’s self-esteem. The higher the grade, the better they will feel about themselves. Exam time can also be a challenging time for youngsters because they often come before a major change. This could be a new school, new lessons, or even right before they leave for University. Around exam season, schools, colleges, and universities put a huge amount of effort into creating helpful study guides, study sessions and trying to help young people as much…

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Jetting off? Overcome your fear of flying

31 July 2015

Have you still got a holiday to look forward to this year? Left right and centre it seems people are packing their suitcases and jetting off for a much needed dose of sun and sand. However, there are many people who come to dread holiday season. A fear of flying is becoming more and more commonplace these days, as long distance travel becomes easier and more accessible. I have spoken to people who say they are so frightened of flying they can’t sleep the night before they fly, and become a nuisance to other passengers with their nervous behaviour. I have had reports of people spending a small fortune on dubious sounding ‘quick fix’ courses, sleeping tablets to take during…

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Too late to shape up for summer? NEVER!

17 July 2015

Summer is finally here, and yes it will probably be gone before you can say BBQ, but that doesn't mean you still can't kick those bad habits that you've been promising to do since January. When the days are long, dark and cold, it’s all too easy to munch on that extra biscuit for a much needed sugar fix, wear extra layers and stay warm on the sofa instead of donning trainers and going for a walk in the fresh air. Staying in and popping the telly on seems a much better idea than getting out and about with friends, and it can be easy to become isolated. Summer is the wake up call many people need to start getting…

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Needle Phobia: Taking back control

18 June 2015

One in four of us will need to receive blood at some point in our lives, so it was quite alarming to see “Britain heading for blood donor crisis as new numbers giving blood drops by 40%” splashed across the headlines earlier this week. NHS Blood and Transplant says 120,000 fewer people joined the blood donor register in 2014-15 than in 2004-05. Most of us know giving blood saves lives, but not nearly enough of us do it and the NHS believes one of the main reasons is the increasing pressure on people’s free time – citing longer commutes and the distractions of social media. Needle phobia is a very important, but widely ignored condition and one which I believe…

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Exam stress and believing you can do it!

4 June 2015

“We all have expectations placed on us, either by ourselves or by others, and it’s these expectations that can cause us the greatest stress” Many of us will be able to recall how nerve-racking it can be to take an exam. Butterflies in our stomach, sweaty palms, a racing heart and panicking that we won’t be able to remember anything we’ve learnt are all common feelings before an exam. But, when I recently read that children as young as ten were smoking cigarettes to prepare for their exams I was in utter shock. The poll of 1,000 youngsters, who took Key Stage Two SATS last year, also found the students are gorging on junk food and drinking energy drinks for…

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Battling the bulge with Hypnotherapy!

2 June 2015

“Everybody can change and turn a negative feeling into a positive feeling. I enjoy what I do, I help people all the time.” I have travelled worldwide training practitioners about The Virtual Gastric Band. Mark, who has trained with myself, has pledged to help people “battle the bulge”. Read his story below: “Instead of having to face the risks of going under the knife Mark Nicholson, 48, says he can make clients believe they have already had the stomach shrinking operation.

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Contact

Sheila Granger
The Beverley & Molescroft Surgery
30 Lockwood Road
Beverley
HU17 9GQ
COPYRIGHT © SHEILA GRANGER. ALL RIGHTS RESERVED 2015

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